Pay particular attention to local search when performing an audit

In addition to playing a massive role in your onsite optimization strategy, your keyword choices in your links' anchor text can influence your site's relevance and rankings. A number of years ago, Google started helping searchers by implementing Google Suggest - still in effect today. Fascination and entertainment are par for …

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Define your goals with regards to indexed pages

Head terms are the broader keywords that are directly relevant to your business, but may be harder to rank for because of their broadness. SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You're not …

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Navigation affects conversions

Google announced a search engine algorithm update focused on mobile page speed that will start to affect sites from July 2018. Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. Does powerpoint training really work? Where Neua you publish …

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Optimize Social Share Image Settings

There is plenty of evidence that suggests that Google rewards websites with strong user engagement. Many of the SEO ranking factors we'll look at in this article will help you lay the foundation for a good search engine ranking, but you also have to look after user experience when people …

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Take care when dealing with googlebot crawlers

Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm. Studies show that, on average, mobile users close tabs after a mere 10 seconds of waiting. This means your site needs to load even faster than that …

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Can I use plugins to help index my site?

Quite simply, the meta description is a meta tag that provides a description of what the page is about. This meta description is displayed in the SERPs underneath the title of the page. Meta descriptions are almost invisible. Thinking of getting hair extensions? Lucy Hall and her team are experts …

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Follow a consistent cadence towards analytics

Conversion rates using remarketing are considerably higher than general banner or search ads. SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing a website or webpage for search engines. You should have plenty of time to UK Holidays including visiting one …

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You may be asked about blogs in your marketing interview

When your website or website's content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. So you want to add value for your visitors? At it's core, that's what SEO is all about. Sure, there are some technical …

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Why not try the Google Forums for assistance with RSS feeds

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. Sentence fragments are fine, especially in bulleted lists. If you're looking for retail therapy, York is as …

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The secret behind onsite SEO

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. This has a lower risk than building backlinks on keyword rich anchor texts and, more importantly …

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Link Building

There are plenty of business owners whose websites haven't been updated in years who are being left behind by major shifts in digital marketing. You don't want to be one of those people. In the long run, not changing with the times hurts your business. Does guest posting still work …

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Accurately summarize the page including details of CTR

SEO inevitably becomes more difficult with each new page you add to your site. It's a problemcthat needs solving. If most of your website visitors spend less than 15 seconds on your blog posts, this means that people quickly skim through the content instead of reading it word by word …

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Invest in stickiness

It's especially easy if you have made your site on a platform like WordPress. For example, if a news publication runs a story that references one of your recent blog posts, they'll be in charge of posting the link to it. The authority of the domain is important and it …

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Will this page compel the audience to convert?

Geo-targeting represents a unique and attractive feature of mobile marketing. An advertisement placed in more than one venue reduces competing ad interference. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that's relevant to the site. Clients will thank you and visitors …

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Take the stress out of offsite SEO

It can be scrapped content (a web script visit pages and scraps contents of them). By now, you realize that online marketing requires more than getting listed in search engines and waiting for the money to roll in. Building a brand's image begins with developing brand awareness. There are so …

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The hidden agenda of keyword research

Your blog posts shouldn't be treated equally. Only select the posts that had the biggest positive impact on your business. Google devalues pages and websites with very little content, and it's obvious that links from these types of websites carry little SEO value. In the modern search landscape, a multitude …

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Winning tactics for dynamic pages

The topic of SEO is one of my passions. You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. Tying your domain name to a hosting provider often comes with a lot of red tape if you …

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Focus on performance, user experience, and metrics

Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up …

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Think like a human not a robot when it comes to plugins

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. It is called implied linking as there is …

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Answered - your burning questions about search queries

For instance, the term shopping cart is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. Write great title tags. Good title tags should be like an …

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Carve out time for concentrating on non reciprocal links

Over the years, I've gotten very far with my on-page SEO strategy. You'd be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. When you delete one or …

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Create content about dynamic pages

Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. Developing a sound technical strategy involves many technical considerations. Instead of …

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Difficult things about offsite SEO

If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information. Add quotes from experts, data, sources, or citations. If the list starts to look more like a …

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Here's what industry insiders think about dynamic pages

Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Approximately 58 percent of the …

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Meeting Your Business Goals

Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. The most common technique in implementing …

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Types of site changes brought on by CTR

Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools. Right? Google learned that when people search for the term "SEO," they were more likely to click on information over …

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Write a great title for SEO friendly posts

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. This is a chance to take two underperforming …

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