Pay particular attention to local search when performing an audit

In addition to playing a massive role in your onsite optimization strategy, your keyword choices in your links' anchor text can influence your site's relevance and rankings. A number of years ago, Google started helping searchers by implementing Google Suggest - still in effect today. Fascination and entertainment are par for …

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Define your goals with regards to indexed pages

Head terms are the broader keywords that are directly relevant to your business, but may be harder to rank for because of their broadness. SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You're not …

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Optimize Social Share Image Settings

There is plenty of evidence that suggests that Google rewards websites with strong user engagement. Many of the SEO ranking factors we'll look at in this article will help you lay the foundation for a good search engine ranking, but you also have to look after user experience when people …

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Accurately summarize the page including details of CTR

SEO inevitably becomes more difficult with each new page you add to your site. It's a problemcthat needs solving. If most of your website visitors spend less than 15 seconds on your blog posts, this means that people quickly skim through the content instead of reading it word by word …

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Types of site changes brought on by CTR

Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools. Right? Google learned that when people search for the term "SEO," they were more likely to click on information over …

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