Geo-targeting represents a unique and attractive feature of mobile marketing. An advertisement placed in more than one venue reduces competing ad interference. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that's relevant to the site. Clients will thank you and visitors …

It can be scrapped content (a web script visit pages and scraps contents of them). By now, you realize that online marketing requires more than getting listed in search engines and waiting for the money to roll in. Building a brand's image begins with developing brand awareness. There are so …

Your blog posts shouldn't be treated equally. Only select the posts that had the biggest positive impact on your business. Google devalues pages and websites with very little content, and it's obvious that links from these types of websites carry little SEO value. In the modern search landscape, a multitude …

The hard part of SEO isn't doing the work, it's sitting down to do the work. Messages travel to audiences through various transmission devices. SEOs must fix their mistakes instead of hide them. Have you seen these wonderful traditional rocking horses ? For example, a search for local organic fruit delivery …

The topic of SEO is one of my passions. You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. Tying your domain name to a hosting provider often comes with a lot of red tape if you …

Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up …

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. It is called implied linking as there is …

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Keywords are the building blocks of any SEO campaign. When we talk about trust through …

For instance, the term shopping cart is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. Write great title tags. Good title tags should be like an …

Over the years, I've gotten very far with my on-page SEO strategy. You'd be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. When you delete one or …

Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. Developing a sound technical strategy involves many technical considerations. Instead of …

If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information. Add quotes from experts, data, sources, or citations. If the list starts to look more like a …

Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Approximately 58 percent of the …

Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. The most common technique in implementing …

Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools. Right? Google learned that when people search for the term "SEO," they were more likely to click on information over …

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. This is a chance to take two underperforming …