Pay particular attention to local search when performing an audit

In addition to playing a massive role in your onsite optimization strategy, your keyword choices in your links' anchor text can influence your site's relevance and rankings. A number of years ago, Google started helping searchers by implementing Google Suggest - still in effect today. Fascination and entertainment are par for …

more ...

Optimize Social Share Image Settings

There is plenty of evidence that suggests that Google rewards websites with strong user engagement. Many of the SEO ranking factors we'll look at in this article will help you lay the foundation for a good search engine ranking, but you also have to look after user experience when people …

more ...

Focus on performance, user experience, and metrics

Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up …

more ...

Types of site changes brought on by CTR

Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools. Right? Google learned that when people search for the term "SEO," they were more likely to click on information over …

more ...