Focus on performance, user experience, and metrics

Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up …

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Types of site changes brought on by CTR

Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools. Right? Google learned that when people search for the term "SEO," they were more likely to click on information over …

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